Swedish summer textiles by Gudrun Sjoden

When I think about Scandinavian style, the first thing that pops into my head is white. Simple white wood houses, chalky accessories and a few natural touches. Not the dazzling array of colours and patterns offered by Swedish textile designer, Gudrun Sjödén.

Gudrun has been designing fabrics for clothing and homes for over 35 years, but they’ve only just become available here… I went along to the launch of the very first British shop on Monmouth Street last week and you’ll also be able to order online or through the very beautiful printed catalogue. The shop itself is a bit Anthropologie-esque with fashion and homeware displayed together in colour co-ordinated groups, with plants, flowers and vintage artifacts nestled amongst them.

Nature (especially Gudren’s gorgeous garden) is a major source of inspiration, and bright flowers, birds and fruits and vegetables feature heavily. As well as home accessories there are ready-made curtains and metre fabric too in case you fancy whipping up your own designs.

{all Gudrun Sjödén}

Next time you’re in Covent Garden it’s well worth popping into the new shop – in the meantime, have a flick through Gudrun’s beautiful summer sketchbook to find out how the designs came about.

Are these bold and bright patterns to your taste and how do you think British shoppers will take to them?

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