What does ethical mean to us?

 

Decorator's Notebook baskets - Kenya 10

The word “ethical” means different things to different people and there isn’t yet a fairtrade logo that applies to handicrafts, as there is for products like tea and bananas. So, what being a social business means to us at Decorator’s Notebook?

1. TRADE, NOT AID

We believe social entrepreneurship and job creation are more sustainable ways to break the cycle of poverty than pity-purchasing and charity hand-outs.

2. EMPOWERING WOMEN

Women will spend up to 90% of their wages on health, nutrition and education. Female breadwinners gain social status and self-esteem.

3. SUPPORTING FAIR TRADE

We partner with enterprises that uphold the WFTO’s 10 Principals of Fair Trade and offer long-term financial stability through fairly-paid employment.

4. NURTURING SMALL BUSINESSES

We reject mass-production and seek out products made in independent, family-run workshops that employ people from the local community.

5. PROTECTING THE ENVIRONMENT

Natural raw materials are responsibly-grown and, where possible, locally-sourced. Whenever there is a recycled alternative, we will consider it.

6. PRESERVING CRAFT TRADITIONS

By learning about the cultural traditions of the groups we work with, we create designs that showcase local handicraft skills, materials and heritage.

7. DEFYING TRENDS

We don’t buy from a supplier one season and abandon them the next. Our timeless collections embody simple beauty that never goes out of fashion.

8. UNCOMPROMISING ON QUALITY

An ethical purchase that is never used or badly-made is still wasteful. We never lower our standards, so you get full enjoyment from everything you buy.

9. PUTTING PEOPLE FIRST

Read the story behind every piece to discover a meaningful human connection to the things you buy. We promote the artisans who make us what we are.

10. ENCOURAGING EDUCATION:

We battle the underlying causes of social inequality by supporting artisan training programs in literacy, healthcare, money-management and legal rights.

Jewellery group in India with Laura Cave from Just Trade

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